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You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.A corporate business plan for a large organization can be hundreds of pages long.
Pros of using a business plan template: A good business plan template can help you get your thoughts organized.
It can provide a guideline so you’re not stuck looking at a blank page trying to figure out where to start.
The business plan template below is broken into sections as described in the table of contents.
Each section of the template can be copied into a Word, Excel or similar office document by selecting the text and using copy/paste.
In this section, you need to demonstrate that you have thoroughly analyzed the target market and that there is enough demand for your product or service to make your business viable.
The competitive analysis includes an assessment of your competition and how your business will compete in the sector.
For a one-person, home-based consulting business the operating plan will be short and simple, but for a business such as a restaurant or a manufacturer that requires custom facilities, supply chains, specialized equipment, and multiple employees, the operating plan needs to be very detailed.
The Operating Plan Section of the Business Plan will provide you with additional information about your operating plan.
Plus, it shows you the general layout of a standard business plan so you know what goes where and that you're not leaving out anything.
A great business plan template will also provide instructions for each step of your plan and show you what an investor-ready and SBA-approved business plan should look like.