A strong thesis statement tells the audience what you plan to argue, how you plan to argue it and what evidence you will provide for your position.
By the end of the introduction, your audience should be interested in what you have to say.
It is said to have started with ancient Greek rhetors, also known as teachers, who began teaching nearby farmers strategies to appeal their cases to the Greek courts in the fifth century B. The farmers needed a way to argue their case plausibly and logically to an open-minded audience, which is just how the classical argument is structured.
While there are no ancient Greek farmers around today, the classical argument is still used in academic writing and is an equally useful strategy in the world of small business.
An example thesis statement in this scenario is, “These teething necklaces are the best way for your baby to find relief because they are made from the highest quality silicone and are easy to hold.
Plus, they look great while you wear them.” In this statement, you show what kind of problem your product solves, how it solves it and a unique benefit it provides.An excellent introduction often starts with an interesting or even shocking statistic, quotation or an anecdote that the audience can relate to, helping to set the stage for what's to come and getting the audience on the same page.The thesis of the argument is the main component of the introduction.Similarly, you may use an argument to convince a supplier to provide you with an additional discount, or a potential partner to sign on for a long-term engagement.A classically structured argument can also be used when presenting a specific point of view to members of the board, and asking for their vote.In the world of small business, this can consist of statistical data that concerns elements of the thesis, or data that shows relevant aspects of the business environment.In the example of the small business owner selling teething necklaces at a trade show, you can use the narration element to provide background information on the product.To capture your customer’s attention, you can relate an anecdote or a personal story of your experience in dealing with a teething baby.You could mention why you developed your necklace and why they're better than teething rings.After the introduction, the argument moves on to the element of narration.In this section of the argument, the goal is to provide context for the topic at hand.