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Be sure to include summaries of your managers’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company.Full-length resumes should be appended to the plan.Bri is a resident of Portland, Oregon, and can be found working remotely from a variety of local coffee shops.
Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded.
For example, although the executive summary comes as the first business plan section, I recommend writing it after everything else is done, so you know exactly what appears in the rest of your business plan.
If there are any legal issues to attend to, such as permits or licensing, include this information here.
Feel free to add a section entirely devoted to handling the legal side of the project if need be.
Following your executive summary, go on to discuss the problem that the client is currently facing.
Think of “problem” or “issue” loosely; after all, their main problem may just be finding the right person to complete their project.Sometimes this part of the plan will include tables that provide more details, such as a bill of materials or detailed price lists, but more often than not this section just describes what you are selling and how your products and services fill a need for your customers.You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.A section entitled “Fee Summary” may be sufficient if a one-time payment is required; otherwise, a “Fee Schedule” list might be more appropriate.Always refer back to the client’s RFP whenever possible, to make sure you’re supplying them with all the information they need to help make their decision.Before you physically start writing your business plan, you need to spend some time doing in-depth research into your industry and market.This is important regardless of whether you have previous experience in that particular industry.Making sure you and your prospective client are on the same page from the outset will help make sure that the relationship stays positive for both of you, and that you don’t set your client up with unrealistic expectations.How you structure this section will largely depend on the particular project or service you are offering.Click here to subscribe to The Bcast on i Tunes » 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 3.1 Market Segmentation 3.2 Target Market Segment Strategy 3.2.1 Market Needs 3.2.2 Market Trends 3.2.3 Market Growth 3.3 Key Customers 3.4 Future Markets 3.5 Competition 3.5.1 Competitors and Alternatives 3.5.2 Our Advantages (see an example) 4.1 Marketing Plan 4.2 Sales Plan 4.3 Location and Facilities 4.4 Technology 4.5 Equipment and Tools 4.6 Milestones 4.7 Key Metrics 5.1 Organizational Structure 5.2 Management Team 5.3 Management Team Gaps 5.4 Personnel Plan 5.5 Company History and Ownership 6.1 Revenue/Sales Forecast 6.2 Expenses 6.3 Projected Profit and Loss 6.4 Projected Cash Flow 6.5 Projected Balance Sheet 6.7 Business Ratios While every business owner should have an ongoing planning process to help them run their business, not every business owner needs a complete, formal business plan suitable for submitting to a potential investor, or bank, or venture capital contest.So don’t include outline points just because they are on a big list somewhere, or on this list, unless you’re developing a standard business plan that you’ll be showing to someone who expects to see a standard business plan.