Larger stores carried a greater variety of whole coffee beans, gourmet food items, teas, coffee mugs, coffee grinders, coffee-making equipment, filters, storage containers, and other accessories.
Starbucks understood the need to become a responsive organization, meaning that they understood the need to understand the needs of stakeholders.
Starbucks’ moved to open smaller stores and kiosks and their move to offer their products at other retailers, was evidence that a feedback system was in place.
Starbucks engaged in Total Quality Management which is defined as “an integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques that result in high-quality goods and services” (Organizational Change, 2007, p. The expectations of stakeholders became a part of Starbucks’ core belief system and as a result the needs of their stakeholders became interwoven with the goals of the company.
A resource based view of the company requires that we start by looking at what the core competencies of the company are.
Starbucks stores offered a choice of regular or decaffeinated coffee beverages, a special coffee of the day, and a broad selection of Italian-style espresso drinks.
In addition, customers could choose from a wide selection of fresh-roasted whole-bean coffees (which could be ground on the premises and carried home in unique containers), a selection of fresh pastries and other food items, sodas, juices, teas, and coffee-related hardware and equipment.In order to understand the strategies of the company it is important to understand its history.According to the Starbucks website, the first Starbucks store opened in 1971 and was located in Seattle’s Pike Place Market.In order for Starbucks leadership to discover and devise a plan for successful change that would help them to weather the storm of a financial downturn, it was imperative to identify with what has significance to stakeholders, both internal and external.According to than article from PR Newswire, “creating organizations that are invigorating and meaningful for employees, customers, and other stakeholders offers the only viable formula for long-term business success in the 21stcentury” (“Today’s Most Successful”, 2007).Starbucks’ Black Apron Exclusive (BAE) blends feature “exceptional gourmet coffees sourced from the best coffee growing regions of the world” (Starbucks, 2010).Secondly, consumers get a feeling that they are connoisseurs of coffee and not merely customers.By having coffee roasted on site by baristas the consumer feels that he is more knowledgeable about coffee than his non-Starbucks drinking counterpart.In a nation where everyone is striving to outdo the next guy, this is a strategy that works. Give examples of how Howard Schultz might perform the interpersonal roles, the informational roles, and the ← System approach Definition: the organization takes in inputs from the environment and transforms or processes these resources into outputs that are distributed into the environment.Question No.3: Choose three of the current trends and issues facing managers and explain how Starbucks might be impacted. ← Defining culture and keeping it consistent throughout the organization Philosophy that defines values beliefs and conduct within organization Starbucks has 115,000 plus employees worldwide.