Software Reseller Business Plan

It is important to find out who would most likely buy each product you offer.As stated above, merchants buy benefits and results, not products, so start by identifying your ideal customer. Knowing the factors that are driving a decision is crucial.

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Instead of trying to sell hardware, VARs should focus on getting merchants hooked on the benefits of point of sale data and other features that better their business and increase sales.

With people constantly on their phones, social media marketing and content marketing are two extremely important tools to increase your access to customers and solidify yourself as a subject matter expert on the payments industry. With content and social media marketing, there is more access to qualified leads, more channels to sell products, and lower costs to acquire customers.

A skilled negotiator is concerned with finding the right solution or product that is satisfactory to both parties involved, reseller AND merchant.

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