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You also want to make sure the company has good distribution to your store so that you are not let down and run out of product.
Get a clear “feeling” in your mind prior to starting anything else.
Hold onto this “feeling” and radiate it in to every decision you make, tell people who you think don’t even care – this creates passion – the best artwork is always done from passion.
How to: Starting a self-serve frozen yogurt business / shop.
Part 1 Frozen yogurt is tasty, healthy, and also a desert, or is it dessert?
Great location: The better the location, the more visibility, the more foot traffic, the more sales.
Here are some good tips: Make sure the sign is visible from the street, and if it’s a 4 way intersection make sure you are able to have a visible sign from each position a car will be stopped (all 4 directions, also make sure the sign portrays that you are frozen yogurt store).We have been researching frozen yogurt franchises and ma and pops for years at the frozen yogurt review, and here is what we feel to be the most important “ingredients” to owning a successful self-serve location: – Great tasting product (duh, but you’d be surprised! ) – Great location (we will give tips for finding good spots below) – Good, no, GREAT atmosphere! (By the way, it’s your responsibility to train them to be great!We will go over that too if you can read that far) – Um, social media and marketing, maybe?So, this is a good place to start, we will go over these topics in paragraph form in order of bullet.At the end of it all we will go into even more detail on what and where to you will actually need in the store.They will need to interact with people, and if they are happy and give off good vibes then that’s the first thing your customers will notice.Some people will never have had self-serve frozen yogurt before and will look at all the machines and be thinking in their head “WTF, what am I supposed to do? Also make sure you have enough people so that if someone is cutting fruit, or filling the machines with product, someone is still out front to cashier and greet. Be the frozen yogurt store in the pictures with lines to the curb; don’t just expect to have people casually come in every half hour.Don’t underestimate the desire and manipulative ability of children; they will get their parents to take them for frozen yogurt after school or after soccer practice.High school kids will also want to go get a snack after school and hang out.Great Employees: Make sure your employees get the “feeling”.Hire people with passion, who love their job, and who like people.