I like to include them in the SWOT, and then carry them into the Action Plan, because it reinforces what element of the analysis necessitates the action.
I have shown action items in the weaknesses section of the following sample SWOT analysis.
This SWOT model can help you understand how to do this strategic planning strengths, weaknesses, opportunities and threats element of your strategic and marketing plans.
A definition of SWOT analysis is the analysis of the strengths and weaknesses of, and opportunities and threats facing, the organization.
(Make sure you understand the definition business model - the practices, and focus, of the business on delivering the value proposition - to engage in a strong and successful strategic planning process).
Also write down your choices and decisions to plan the actions necessary to move forward (use samples to provide you with a model for your own action plan). You must ensure that you are managing the direction you take.
However I think it's a mistake to not review and assess the weaknesses and threats.
So from my perspective, I prefer the SWOT model and I handle aspirations and results in the rest of my planning process.
Track economic indicators regularly and watch out for a 'free falling' economy, the size and depth of the problem, and the reach across all markets.
A common attribute of profit leaders among large, medium and small firms is to build a very focused business strategy.