Recycled Paper Watermarked

Recycled Paper Watermarked-57
--- One of the key findings at the Petcore Europe Conference, held in Brussels last week, was that in order to achieve the stringent recycling targets set out in the EU Plastics Strategy, the industry must collaborate more efficiently to develop harmonized, efficient sorting processes.Since most recycling problems can be brought back to the sorting process, cracking sorting will crack recycling, according to Gian De Belder, Packaging Technologist, Sustainable Packaging Development at Procter & Gamble (P&G).Watermarks can replace both QR codes and barcodes and be scanned by cash registers, consumer smartphones and, in this case, automated sorting machines to improve the sorting and recycling process.

--- One of the key findings at the Petcore Europe Conference, held in Brussels last week, was that in order to achieve the stringent recycling targets set out in the EU Plastics Strategy, the industry must collaborate more efficiently to develop harmonized, efficient sorting processes.Since most recycling problems can be brought back to the sorting process, cracking sorting will crack recycling, according to Gian De Belder, Packaging Technologist, Sustainable Packaging Development at Procter & Gamble (P&G).Watermarks can replace both QR codes and barcodes and be scanned by cash registers, consumer smartphones and, in this case, automated sorting machines to improve the sorting and recycling process.

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They add an image of luxury to all print communications.

The Genuine Private Watermark, originated by Gilbert Paper, has been a most prestigious tangible asset to corporate branding for over a century.

Opaque white and black PET bottles and trays, including sleeved versions, present sorting issues as typical infrared sorting lines do not readily identify them.

The “way forward,” according to De Belder, is to use full-body sleeves with micro-perforations. These include that the double perforated floatable sleeves must be easy to identify and to remove for consumers, a harmonized message towards the consumer on how the sleeve must be removed and placed in a collection bin or bag should be communicated and the PET bottle under the sleeve must be transparent or light Dblue.

Part one of ’ coverage of the event outlined five key system conditions underpinning the industry that are driving change, as described by Clarissa Morawski of Reloop.

These conditions stem from targets that have been set in the EU Plastics Strategy and the Single Use Plastics Directive (SUDP).P&G innovates in recycling ODR products A big step forward in increasing the recyclability of Opaque and Difficult to Recycle (ODR) Household and Personal Care (HPC) PET bottles was announced for the first time at the Petcore Conference by De Belder of P&G.Bottles in this market category with perforated sleeves which allow consumers to tear off the sleeve and dispose of it at home have received conditional European PET Bottle Platform (EPBP) approval.However, such systems are unable to identify (at high efficiencies) opaque plastics and full body sleeved products, for example.“Big retailers such as Wegmans in the US use watermarks commercially in their private label brands.Also, Waltmart is looking into what this technology can offer to them.If we can crack the sorting, then many recycling challenges will be cracked too.As brand owners, we want access to high-quality streams of recycled content, but we need to crack the weakness of the process,” he says.One potential breakthrough technology that could add efficiency and precision to the sorting process is watermarking. Taking the PET industry to the next step,” centered around what the future of PET will look like amid wide-reaching regulatory and societal change.Expert speakers at the event put forward an array of innovative solutions to reach the higher recycling targets that have been put in place by the EU Plastics Strategy, as well as enhance the sorting and recycling process to encourage higher quality feedstock.Developing a product on a country-by-country basis is difficult.“A lot of recycling challenges can be brought back to sorting.

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