It was so successful that after the “launch” party he had a “landed” party a couple of weeks later.
The Essex Chronicle came down to interview him for a feature. Jonathan had been playing a club the previous evening, so the combination of excess drink and minimal sleep resulted in the paper printing a picture of a rather bleary and dishevelled record shop owner to accompany the piece.
He persuaded the record shop owner to go into partnership with him, Jonathan would sell drum & bass while the owner concentrated on other genres of music.
The shop was divided into two, with both having their own counters and walls to display their records.
Jen explained that Pete was just a mate she went shopping with for vinyl. From 2002 things got tough as record retailing went into a steep decline.
Jonathan did everything in his power to keep the business on an even keel.Unfortunately, they both had a set of decks resulting in “counter wars” as they both vied to play their own records.It soon became clear that Jonathan was attracting a greater share of the customers and that he had outgrown the shared premises.He was organising dance parties, running a website, working in the shop and even set up a separate company running coaches to house parties, although they were never hired to transport the local Women’s Institute for a day trip to Clacton.Jonathan also became a DJ on various pirate radio stations producing a two hour show each week featuring his own Top 10 dance chart.Jonathan would collect any profits due when he returned during term breaks.This arrangement continued successfully until he graduated from university and needed a job.The trains pass directly overhead so the constant rumbles mix in with the music.Jonathan Smith was always going to open a record shop.For Jonathan, the best thing about owning Intense Records is that it was where he met his wife Jen.She had been a customer of the shop for more than three years, but always came in with a guy called Pete. One day Jen came in on her own and Jonathan enquired if she was still with Pete.