Radio Business Plan

Radio Business Plan-17
Try it for free Establishing a legal business entity such as an LLC prevents you from being personally liable if your radio station is sued.

Note that these costs do not include the cost of buying land and building facilities, both of which will vary based on region and facility size.

A fuller breakdown of the individual equipment comprising these costs is provided in the links below.

Finally, any kind of prior experience with broadcast radio will be helpful as you begin your own station.

The costs involved with starting a radio station depend greatly on the type of station you want.

The problem with both of these approaches is that they are non-commercial, so you won't see a return on your investment aside from getting your material on the air.

Commercial radio stations are much more expensive, starting with the equipment.After registering a domain name, consider setting up a professional email account ('s G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more.Your brand is what your company stands for, as well as how your business is perceived by the public.A strong brand will help your business stand out from competitors.You will need to register for a variety of state and federal taxes before you can open for business.Recording your various expenses and sources of income is critical to understanding the financial performance of your business.In a different sense, advertisers are also your clients, as you want to attract them to your station in order to make more profits.While there are a handful of other ways you can eventually make money (ranging from running community events to the syndication of any of your programs that become popular), the main revenue for radio stations comes from advertisements that are broadcast throughout the day and mixed in with the daily programming.There is modest growth potential for radio stations, though these businesses may have to be a bit more streamlined than radio stations you knew growing up.For instance, future projections show stations shifting to having fewer (but better educated and trained) announcers and leaning more on broadcast technicians (something that becomes more important when you factor in non-traditional delivery methods such as online radio).


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