Publishing Business Plan

Publishing Business Plan-42
It is possible that no further investment may be needed. has current offices at 1234 Main Street, Anytown, GA. All printing, mailing, warehousing, and fulfillment is outsourced.

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Limit the length of the summary to one page and include the following: What you will accomplish in this period in terms of unit sales, gross revenue and net income.

Remember the 4Ps of marketing: product, place, price and promotion.

The minimum amount of the offering would be sufficient to publish the first new issue in 1997. It is not anticipated that expanded facilities will be needed for the first few years of the plan.

Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. All business, management and editorial functions will be performed there.

Our mission is to promote the concept of “community” in the workplace. began as a joint concept between two avocational artists, Red Brushwielder, an advertising executive, and Thallos Green, a former insurance executive and the owner of the “Artists In Business” name. Green will promote “Artists In Business” as a radio program for syndication (a separate business entity). Green is licensing the “Artists In Business” name to The Group Publishing, Inc. Group Publishing will have exclusive rights to “Artists In Business” for all print media, electronic media (Internet home page, CD-ROM, Interactive Publications, etc.), catalogue business, and possible seminars and workshops devoted to the artistic business person.

Equity investment in the company is now being made available to outside investors for the first time.Publishing is a high profit and high margin business. The Group has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly.The same channels and methods were utilized to establish a circulation of 500,000 in the first year for the Visionary Artist’s periodical.Successful execution of The Group’s plan will produce sales revenues of .1 million in year one, .8 million in year two, and .4 million in year three.Net profit will increase steadily over the next three years.The magazine, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States.The management of Group Publishing is targeting a total combined circulation of “Artists In Business” of 206,000 in year one, increasing to 310,000 by the end of year three.Contemporary Arts themes will prevail, particularly those that deal with the demands placed on both business and family life by today’s business climate.The target market is broadly based and is defined as the artist business person at all levels in any organization.The highlights of the business plan are illustrated in the following chart. The lowest margins occur in year one, reflecting the marketing costs of building the circulation base.The initial objectives of The Group are as follows:“Artists In Business” magazine is for the artist who is a worker at any level.


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