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Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.
The marketing will convey the sense of quality in every picture, every promotion, and every publication.
Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill.
Hence our intention is to make the right information available to the right target customers.
We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image.
We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.
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The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies.
Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.