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A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.Enroll for free Few things are more intimidating than a blank page.
Our business plan included an overview on why we were making the move, the issues with the current business, the benefits of moving to a new platform, the potential issues during the move, the main task, added costs, and a timeline.
It really covered everything we felt was the most important.
Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.
This business plan was given to everyone working on the project, from the photographers to the marketing team to the developers. It worked pretty well the first time, and even better this time around.” Shopify Academy Course: How to Get Started on Shopify Looking for a guided tour of Shopify?
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Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.As you make a list, your core values should start to emerge.Once you know your values, you can pen a mission statement.Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.We created a business plan for the move, just as we did with our original website and ecommerce business.Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.Now that you’ve got an outline or a template in place, it’s time to fill it in.We’ve broken it down by section to help you build your plan step-by-step.