According to the Los Angeles Times, David Wolfe, creative director of the New York trend forecasting firm the Doneger Group, supports the unique appeal of fashion trucks by saying “Shoppers are exhausted by the traditional venues, the whole world is ‘over-retailed’ to beat the band.It’s not like the merchandise is any different, but the setting is unexpected, funky, weird and young.” In addition to being flexible with time, mobile boutiques are also flexible with location.
Plus by having the ability to visit multiple locations you build a broader clientele and following.
This is important because if you do ever decide to open a brick and mortar shop in the future, you will already have customers that patronize your business.
A business plan is all about analysis, strategy, tactics, timelines, execution and budgets/resources.
Microsoft word editable document for text and excel spreadsheet for the budget will do the trick. I saw many companies who had fabulous plans, but they went nowhere because owners did not want to allocate resources to exertion processes.
Emily Mc Crary, owner of The Mobile Vintage Shop emphasizes the luxury of being mobile when she states “I own my trailer, I can go wherever I want, and my rent doesn’t increase.” Mobile boutiques are created out of former delivery trucks, RV’s, trailers, and buses.
Most of these boutiques are covered with a customized, eye-catching vehicle wrap or paint job to entice customers and then once customers step inside they are not disappointed.
Instead of waiting for the customer to come to you, you can just go to the customer.
By having flexibility in location, you have the freedom to change your location if it’s not working out and resist having to be confined to one place.
Retail leases, in prime locations, can easily run ,500 – ,000 a month depending on where you live and for an entrepreneur just starting out this may not be practical.
With a mobile boutique, you basically pay a one-time cost for your storefront and for the money you would pay in 9 months’ rent, you could have bought your boutique on wheels and be progressing towards a profit.