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Willis (2007) defines interpretivism as an approach which is implemented by the researcher in order to synthesize facts which are derived mainly from secondary sources, and which are qualitative in nature.
This necessitated questionnaires and interviews with the employees who have been recipients of the management with performing art model and with their managers as well.
The validity and the advantages and disadvantages of the tools used to implement the research strategy will be discussed next.
The first group of participants consisted of managers from companies where the performance arts approached has been used.
A total of 10 managers were involved in the study, and over 50 different managers from five different companies across the UK were contacted in order to reach the target group.
Of course the results from the interviews are not generalizable, because of the subjectivity of data obtained.
On the other hand, their flexible format contributed for a deeper explanation and understanding of the connection between performing art and business performance, and if the researcher could have done the dissertation again, this would probably be chosen as the primary, not the secondary research method.
Upon embarking on this research, the author initially considered focus groups and participant observation as possible research methods, due to the behavioural elements contained in this research..
However, because of time constraints and cost, these research methods were not opted for.
A method of sampling has been used, as the relationships between different sub-groups had to be observed (Kirby et. Furthermore, a particular group of the total population was invited to the interviews, forming a sub-group of the original population.
Also, the participants were selected on the basis of specific criteria, such as company (organisation), where a particular type of model has been implemented.