The marketing concept depicts that the brand value of the organization needs to be enhanced in order to connect with the target consumers.
If the brand value is enhanced, consumers will automatically choose the brand over other competition in the market.
These marketing functions have different roles to promote growth in the business organization.
The key roles and responsibilities of marketing functions are market research, finance, product development, communication, distribution, planning, promotion, selling etc.
The concepts involve in marketing are: production, product, selling, marketing and societal respectively.
Production concept: This concept is based over the perception of consumer, which depicts that the consumers are inclined towards the products which are easily available in good quantities in market at inexpensive price.Human resource policies are generated according to the market trends, sales and target consumers.Thus, all the functional units of the company correlate with each other to bring a successful marketing plan among the organization (Lewis, 2013).Secondly, it compares the ways of application of marketing mix in the company to achieve organizational goals and objectives.Also, this assignment develops and evaluates the basic marketing plan for Coconut Bliss (Howell, 2015).Thus the operational capacity of the organization must focus on increasing the production rate.Product concept: The consumers relate and choose the products which have value for money, quality and innovative approach.Marketing concept: The marketing concept explains the requirement of focus over the target consumers for the delivery of their products and service.Moreover in order to face the competitive market, business organization needs to deliver better value of products and services.Marketing function can be defined or explained as the roles of the business organization which helps it to identify and source potentially successful products for market and then helps in its promotion as well.These functions are common in business organizations and involve marketing research, product plan, development process, promotion, sales, finance,customer service etc.