Innovative Business Plans

Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'.

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example of estimating and setting aside money to pay taxes1.30.

template and structure for a feasibility study or project justification report1.31.

implications for IT, premises, and reporting systems1.26.

establish systems to measure customer service and staff performance1.25.

Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc.

This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it.

Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.

Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer.

Sometimes people use the term business plan when they are referring to a project.

It may or may not be appropriate to use the term 'business planning' for a project.

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