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Thanks to companies like Google, SEO is almost obligatory if you would like to increase readership of your articles, increase citations and acknowledgment and to create an overall stronger academic visibility, both offline and online.
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The mission of the UCLA Library is to provide access to and delivery of information resources to UCLA students, faculty, and staff in support of the research and instructional mission of the university.
Metadata can refer to keywords used, as well as to the type of file your document is, such as whether it is a PDF or Word file, the title, subjects and authors of the article, the date of the article, the name of the publisher and more.
The metadata of your article also factors into the indexing and ranking of your article, so you should ensure this information is complete.
Usage of strong keywords and synonyms, the location in the text of those keywords and synonyms (i.e., in a title vs.
only in a sub-heading), the completeness of the metadata, the use of vector graphics for your graphs and tables and having a public group for your research, are some examples of the techniques.
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