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You’ll cover that in greater depth as you write the rest of your business plan.Keep in mind, this description is a summary, so there’s no reason for you to write a ton.This section should be pretty concise and no more than three or four paragraphs. Although you may think everyone will love your idea, that’s not a viable business strategy.
Your company description can also incorporate your mission statement.
This is an opportunity for you to gain a better understanding of your startup.
Both of these fall under the market research category of your business plan.
Once you figure out who your competitors are, it will be easier to determine how your company will be different from them.
Your competitors will depend on your target market.
If you’re planning to sell jeans for , you won’t be competing with designer brands selling jeans for 0.If you have superior quality, there is a market for that as well.Competitive analysis should be conducted simultaneously with identifying your target audience.But this information will be based on your target market.For example, let’s say you’re in the clothing industry.You can target customers living in New England, for example.By the time you’re finished, the target market could look something like this: This profile encompasses all four demographic segments I mentioned earlier. Your business plan should talk about the research you conducted to identify this market. You’ll use this target market in other sections of the business plan as well when you discuss future projections and your marketing strategy. In addition to researching your target market, you need to conduct a competitive analysis as well. When you’re writing a business plan, your startup doesn’t exist yet. Don’t expect to be successful if you’re planning to launch a competitor’s carbon copy.Customers won’t have a reason to switch to your brand if it’s the same as the company they already know and trust. Your differentiation strategy could involve your price and quality.If your prices are significantly lower, that can be your niche in the industry.Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. You’ll also be able to share this plan with others to help you get valuable feedback.I don’t recommend starting a company without consulting people first.