This may sound simple, but it can be difficult to identify.
You may have started with the simple business plan exercise and decided you were ready to add more meat to your business plan.
Or, perhaps you are jumping right to the traditional business plan because you need it for investors, a grant application or to solicit some other type of support.
A big part of your business planning process is identifying where you are right now, where you hope to be, and how you plan to get there.
When you are outlining your objectives in your simple business plan, it will help you to think in terms of SMART goals.