Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful. Create a mood board that shows images related to the design and feeling of your restaurant. Once you’ve described them in detail, reiterate why your specific concept will be appealing to them.There should be a natural and very clear connection between the information you present in the “Target Market” section and this one.Last week marked the launch of How to Open a Restaurant, Open Table’s complete digital guide to starting and growing a restaurant business.
The strongest business plans always include all or most of the components described below.
Charles advises that first- time restaurateurs read a bunch of different business plans for other restaurants and technology and retail companies to get a better sense of layout options, writing styles, and clarity of concept.
It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?
” “The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla, a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.
The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items.
Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).PLUS: we’re giving away a ,000 prize package to help one restaurant industry professional fund his or her dream project!Over the next few weeks, we’ll be excerpting some of our favorite (and most valuable) content from the guide.You probably won’t have a specific site identified at this point in the process, but you should talk about viable neighborhoods.Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there — make the connections clear.If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.Write a brief overview of yourself and the team you have established so far.Go into detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style.Define clearly what will be unique about your restaurant.If restaurants are doing poorly, explain why yours won’t; if restaurants are doing well, explain how you’ll be able to compete in an already booming restaurant climate.At a micro level, discuss who your direct competitors are.