Flea Market Business Plan

Flea Market Business Plan-16
At the time Brooklyn Flea consisted primarily of craft and vintage sellers, with only a handful of food vendors in the mix.The developer wanted a market that ran Saturdays and Sundays.

At the time Brooklyn Flea consisted primarily of craft and vintage sellers, with only a handful of food vendors in the mix.The developer wanted a market that ran Saturdays and Sundays.

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In September 2007, he decided to test the waters, getting a handful of salvaged goods vendors together in a local schoolyard one Saturday in September for an event he called “Salvage Fest.” People loved it.

Their enthusiasm was enough to convince Butler that he was onto something.

A flea market — also sometimes called a swap meet — is like the shopping mall of garage sales. And typically, the items sell at deeply discounted prices.

As a customer at a flea market, you get the benefit of being able to browse through several “stores” at once.

C., but once it became clear there was little opportunity for growth in those locations, they decided to drop them.

Still, while they’ve had their fair share of false starts, for Butler all those opportunities have been important to tackle.“I’ve been able to take baby steps,” he says. “You have to kiss a lot of frogs to get your prince.”Hosting a sprawling flea market in a borrowed space is risky business. That’s why earning the trust and respect of the people they do business with was a top priority for the pair from the start.“We have always been really straight shooters,” Butler says.

Any day now, a 9,000-square-foot Smorgasburg-inspired beer garden will be opening in Brooklyn, thanks to the backing of outside investors.

Not long after getting Brooklyn Flea up and running, Butler and his partner Eric Demby started seeing copycat markets popping up all over the place.

He then started scouting locations for a larger, more regular market.

Dipping his toe in the water with that first small market gave him a safe way to test his idea without taking on too much risk.

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