1.4 STRATEGY & IMPLEMENTATION Buff Up Lake Oswego will leverage its alliance with Buff Up Inc. Prior to opening the facility, a free training program in a local park will be offered, which will help spark interest and will illustrate the type of training that is available.The company will have a heavy web presence, led by an online blog that will form a community among the members of the club, as well as attract new members.
Download this Retail Bike Shop Business Plan free for easy editing in Microsoft Word: Buff Up Lake Oswego is a franchise of Buff Up, Inc.
Buff Up is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall.
The company will be cash flow positive in the first year.
1.7 FUNDS REQUIRED & USE Buff Up Lake Oswego is seeking $45,000 through a line of credit that will be used to secure a facility, equipment and for marketing expenses.
There are several national chain gyms in Lake Oswego, but only 24 Hour Fitness is within our immediate area.
Buff Up Lake Oswego will open its doors close to a 24 Hour Fitness location with the intention of attracting some of its customers.
1.2 PRODUCTS & SERVICES Buff Up Lake Oswego provides individuals the opportunity to exceed their fitness expectations.
This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs.
Lake Oswego has roughly 96,000 people that fall into that range.
Of course, Buff Up will appeal to many persons beyond this group, but this is our strongest market segment.