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Once you know what your business does better than anyone else, make sure your customers know about it.Traditionally, customers shop at stores to find the products they want.
No matter how meticulously you have planned your marketing strategy, something unexpected can come your way.
What you can do is consider some possible "surprises" that might happen and write down how you would handle them.
By compiling a general profile of each of your possible markets, you can decide which ones are the most realistic, pose the least risk or are more likely to show a profit.
A test market survey of the most likely target groups can also help you separate real target markets from the more unlikely possibilities.
You can also break down each group by specific media.
Some suggestions are: Like any aspect of running a business, preparation helps you deal with challenges.It is important to know who you are competing with and what their competencies are.You will want to compare your own Strengths, Weaknesses, Opportunities, and Threats (SWOT) with those of your competition.For example, you could decide to: Create a table or chart that provides an estimate of how much of your total marketing budget you plan to spend on each media type.In another table or chart, detail how much of your time you plan on spending on each.For example: Detail how your product or service is unique or why it is superior to other models on the market.If the product or service is not unique, maybe the location is ideal or a large market allows room for competition.Before you develop your marketing plan, research the potential market for your product or service.Use the numbers, facts and findings to back up statements in your marketing plan.Styles, markets and goals change and so should your plan.Revisit your marketing plan on a regular basis to keep it current and adjust it according to changes in your business activities or predictions of new trends.