Example Of Marketing Research Proposal

Data will be collected through a reliable team which is trained by us and we can assure that they will perform their job accurately.We will personally monitor the team constantly and will supervise them to ensure the quality of the survey.They will go to every respondent’s house, if necessary.

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The natures of questions are given below: Q: 1: How is the service performance of Rahimafrooz IPS?

—- (a) Good (b) Bad (c) average (d) Best (e) worst (f)Don’t care. —- (a) Good (b) Bad (c) average (d) Best (e) worst. Do you think the company worth the price, they set?

A sample of questionnaire is given on the appended part.

Later on we will present a graphical model and verbal model of the situation.

We will administer the questionnaire through face to face interviews and a bit of electronic interviews.

Face to face interviews will help us to see their physical movements which will help us to understand their psychology.Approach to the problem: As we need to determine the factors of sales decrease, we need the information about the recent perception of the customers.So in order to do that, we will develop a questionnaire and will do the survey on it.Tesco researchers lived with Japanese families where they ...Assignment on Marketing Research Proposal in Rahimafrooz IPS Executive summary: We are conducting this research to find out the factors that effecting sales of Rahimafrooz IPS service.MRP: Need to determine the factors effecting sales.So the clear objective of conducting this research is to find out the factors that lead to the sales decrease of the IPS system.Basically we will use the likert scaling technique.The question size will be medium and the respondents will be needed mostly 07-10 minutes to complete the questionnaire.Sales might decrease due to the environmental context related to the business.So we will analyze the industry’s environmental context first.


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