The sales plan must address how to reach them, as intermediaries between the producer and the end user.
Sales plans are based on the particular mix of goods and services that you plan to offer and on the way you intend to reach potential customers.
Someone who reads your market strategy should come away with a "big picture" view of how your business will present itself to the market segment in which you will compete.
You should assess both the merits and the risks of your enterprise in the marketing strategy.
As the date of the new product introduction approaches, the ad campaign would be stepped up.
Once the new product hits the market, additional advertising is used to support specific sales objectives.If you will be the entire sales force, try to quantify the activities and time involved.For example, a remodeling contractor won't spend all of the time actually working on houses.In addition to the back office tasks, the contractor will also spend time meeting with potential customers, discussing the job, preparing and submitting bids or estimates, etc.These are vital sales activities and are essential to keeping work lined up.In the marketing strategy section of your plan, you'll address issues such as: You'll find it useful to keep in mind the 4 Ps of marketing (product, price, promotion and place) as you define the scope of your marketing strategy.Be sure to stress what is unique about your business.If you are going to have a sales force of some kind, be sure you know what you will expect them to do.When making hiring decisions, do your best to find people who can do what you want.In contrast, if your business deals in the sale and production of large quantities of product with little associated service, you will face a different challenge. A coffee distributor roasts and grinds coffee for resale to a number of local convenience stores. The people who buy and drink the coffee are the end users of the product.But the convenience stores are the target market for the distributor's product.