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In turn, the development of tourism is affected by various factors: demographic, natural-geographical, socio-economic, historical, religious and political-legal.
They can stop for the night in the monasteries’ cells, on the territory of ashrams, in tent camps (during a hajj, for example), they can spend the night in temples on the floor or even right on the street.
In addition, the choice of food is usually limited (for example, in Christian countries, during fasting, food is lean, while in India it is vegetarian).
More and more people overcome spatial barriers in the hope of joining a different culture, gaining new impressions.
Thus, tourism becomes a stable element of leisure activity of the individual.
The first thing to mention is the fact that a tourist product is something that can satisfy the recreational need and is offered by the tourism industry for the purpose of focusing attention, acquisition, use or consumption.
The manufacturers of a tourist product should find consumers whom they want to sell their product, find out tourists’ needs, and then create a product that more fully meets these needs.Before talking about marketing several key concepts should be defined.In the terms of this paper, religious belief should be seen as “a cultural attribute that shapes tourists’ perceptions of their destination” (Fourie et al. It means that even if religion is not an explicit factor in a tourist’s decision-making process, the fact that the dominant religion of a destination is the same as theirs may be a significant (but implicit) determinant of their choice.In this area, new jobs are geographically wider than in other developing sectors of the economy.Against the background of such popularity and influence of tourism industry, there is an increase in the impact of another important cultural element – religion.Religion, among other functions, influences the formation of self-awareness and stereotypes of people’s behavior.It is an element of the social system and, in many cases, one of the most important.The tourism industry is a labor-intensive process, therefore it employs mostly unskilled workers.However, this does not mean that highly skilled workers are not being used in tourism.In the modern world, it can even be claimed that the tourism industry is seen as a powerful agent of social development of society, a kind of translator of cultural and symbolic heritage.The latest researches proved that international tourism is an active source of foreign exchange earnings and has an impact on the country’s balance of payments.