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In addition, it has subsidiaries, which include converse, Umbro, Hurley International, and Cole Haan.It also owns Bauer Hockey (popularly known as Nike Bauer) and operates retail stores, which uses Nike town name.Footwear products have a pricing penetration and competitive pricing that consummately valued.
Promotion enables the company to reach out to a large number of potential customers and strengthening the loyalty of its customers (Thompson, 2008).
Through promoting JD manages to expand the scales of its customers.
JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010).
Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. The company ensures that the footwear products suit the lifestyle.
These strategies enable the company to secure a secure market share.
JD Sport embraces a pricing strategy that matches the commodity quality with its price (Gallagher, 2011).
In addition, the company is the world's leader in the supply of athletic apparel and shoes because of its improved quality (Gereffi, 1994).
Being a major manufacturer, supplier, and distributor of sports equipment, it has employed more than 30, 000 people globally.
It later changed its name in 1978 to Nike Incorporation.
It uses its famous logo known as Swoosh and trademark 'just do it", which is globally recognized due to its high quality sports equipment and apparel. Most customers prefer the products of Nike because it meets their needs and desires in all aspects.