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The people that typically fit into this category of consumers are people that buy items to fit in or to impress people.
Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for.
More recent studies show that the most successful advertising campaigns are those that engage our emotions by associating brands with our hopes, fears, loves, and aspirations.
The most obvious use of this is by associating the brand or product with pleasant images: sunsets, flowers, cute animals and so on, as seen in many detergent commercials, and Google’s Android “Friends Furever” (2015).
However, advertisers can make a greater impact by aligning the brand with the target market’s aspirations and social values, increasing the feeling that the brand is authentic and socially acceptable. One of the first types of advertising to do this came from the tobacco industry.
Advertisers targeted women, making cigarette smoking epitomize freedom and self-determination, as in Kim’s 1980s “Asi, como soy” (It’s so me) and Golden Tobacco Company’s 1990 “MS Special Filter” advertisements showing Indian women in Western dress and affluent surroundings, symbols of independence for Indian women (Amos & Haglund, 2009).The ad also tells the readers that with less hookup time, the Multi Tap leaves more time to play. NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE.” are placed on a black background and emphasized with big, white, bold, capital letters.What Are the Best Advertisements That Manipulate People’s Psychology Effectively?They are placed in television, radio, magazines, and can even be seen on billboards by the roadside.Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer.Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.First, a Multi Tap consists of an L-shaped design with four ports to allow for four Playstation controllers instead of the normal two.Advertisers’ main purpose is to influence the consumer to purchase their product.This particular ad, located in Sport magazine, attracts the outer-directed emulators.The simple, black and white display of the ad stands out when compared to other ads, which are usually bright and colorful.This manner of presenting the information brings about a simplistic alternative to an otherwise complex world.