Special attention within the business plan should be focused on how the booking agency will recruit its initial talent to be represented by the firm.Typically, most booking agencies will – at the onset of operations – maintain an expansive presence at tradeshows where models, actors, musicians, and other entertainers can showcase their talents to potential booking and talent agents.Most banks and lending institutions will not generally provide the startup capital necessary to launch a new booking agency given that the company requires very little tangible assets.
However, this usually occurs once the booking agency is profitable and cash flow positive.
Finally, as it relates to threats – beyond any competitive issues that the booking agency will continue to face there may be some changes in regulation as it relates to managing talent.
It will be imperative that the booking agency maintain a social media consultant or in-house marketing manager to showcase the social media pages of retained artists as well as for the booking agency firm as well.
It can be anticipated that approximately 20% of all net revenues will be allocated towards ongoing marketing expenses.
This will not only increase awareness of the individual artist brand name but also the brand name of the booking agency as well.
The usage of social media is of special importance given that many artists now develop their brand and their visibility through social media platforms including Face Book, Twitter, Instagram, Google , and Reddit.
The written plan is professional, well documented and outlined a clear and innovative marketing strategy. Spence Houston, TX The body of the plan is written by a sales and marketing executive with 20 years experience in the Family Entertainment Center (FEC) industry and a list of completed fun center projects in seven countries around the world, including the USA, Canada, Asia, and Europe.
Although we had completed some of our own research, the financial statements helped us pull the whole thing together in a professional presentation and ultimately helped us secure our funding 2 months later in August 2008. The included Financial Statements have been developed by a CMA (Certified Management Accountant) and are based on current North American industry data. We constantly monitor the web for sites and their products.
Booking Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory The Booking Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes.
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