As a marketing student, you will be required to complete a marketing field related dissertation.
are all ways to find how consumers search for a particular product, brand or website online.
With more business being done online, and with companies focusing more on online marketing, understanding online search queries has become crucial for the success of the business.
With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques.
This research will compare traditional and digital marketing methods and present data through the past ten years.
Considering all these and many other customer related aspects, companies assess as to what is successful for their business.
This research will talk about the different customer related aspects that should be studied and how formulating related strategies will help the company in gaining competitive advantage and generating profits.The digital media or the digital world has provided a very effective and large platform for the marketers to market and advertise their products.However, this platform can also be used to manipulate customers through deceptive marketing techniques.Consumer impulsive buying behavior has become an important phenomenon in today’s global world.Companies have been able to acquire high market share through impulsive buying behavior of the consumer.More and more companies are now adopting this new technique as compared to traditional marketing methods.This research will talk about the impact of different digital marketing channels on businesses, and how each channel helps companies earn more.The research will utilize quantitative analysis to conclude whether or not this new technology and strategy is successful.Keyword targeting, search engine optimization (SEO), click trend, search trend etc.Through this data, conclusive analysis will be made as to which marketing is successful in today’s times.A lot of companies have now automated their working process.