It should be able to grab the reader right away and entice them to want to learn more.
Here are a few tips for writing an effective executive summary: If you do not need to share your Business Plan with others, you may not need an executive summary.
A Business Plan is not simply a description of your business.
It includes market analysis, marketing strategies, financial goals, funding and liability information, and company structure details.
If you need to keep your business information private, you can ask those reviewing your plan to sign a Non-disclosure Agreement.
If you find information you need to change, you can easily edit your plan.
One way to perform this analysis is to create a side-by-side comparison sheet.
Using this type of document, you can compare pricing, product offerings, web presence, user review scores, size of business and market reach, customer profiles and more depending on your business.
You can include images in plan attachments if that helps.
Company structure You need to define who is part of the business and what their roles are.