The adoption of Corporate Social Responsibility by business organizations is beneficial because it leads to improved financial performance by the company, increased customer loyalty and sales, reduced regulatory oversight, workforce diversity, decreased liability, access to capital and product safety, more ability in attraction and retention of employees by the company, lower operational costs, greater quality and productivity and enhanced brand reputation and brand image among others (Joyner and Pyane,2002, p. (2.4) Strategic decisions that are faced by business enterprises when trying to enhance or improve their performance of CSR: Various business enterprises have been faced with an uphill task in making decisions of whether they should adopt and implement the use of Corporate Social Responsibility in their enterprise.
Most also have to comply with external regulations or laws governing their industry or sector.
1.0 Introduction: Corporate Social Responsibility means the way in which business firms integrate environmental, economic and social concerns into their culture, values, strategy, decision making and operations in an accountable and transparent manner and, therefore, leading to better creation of wealth, an improved society and better Activists, the media and governments all over the world have become adept by holding their organizations or enterprises to account for the social impacts of their actions.
This was done through the identification of the from the point of view of consumers and the weight of each of the dimension in the global construct of social responsibility.
It is not, however, easy for consumers or customers to memorize and acquire information regarding a company’s social responsibility. 1-10) argued that it was ascertained that for instance, in the mobile telephone services sector, their existed an extraordinarily strong relationship between the consumers or the clients who consumed the services and the firm due to the inseparability, intangibility, perishability and heterogeneity compared to other tangible products and, therefore, the user, not only approaches the purchase in a different manner but also establishes a stronger and direct cordial relationship with the service providers.