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It’s no surprise why: with online clothing stores being a multi-billion-a-year industry, it’s by far one of the most popular e Commerce niches.With sales expected to reach 3 billion by 2022 and emerging worldwide middle classes with disposable income, there is a lot of potential business to cash in on.
• Boutique name • Mission statement • Goals and objectives • Business philosophy • Your target market • Your major competitors • The major strengths and weaknesses of your online boutique • Details about the owner(s) • Product pictures- here are some great product photo tips • Videos • Product specification • Product features • Product quality • Product price • Fees • Buying structure • Selling structure • Delivery channels • Product production/product leasing/product buying • Product location • Warehousing details • Website • Payment processing • Order processing • Shipping • Website updating • Quality control • Employees • Employee salaries • Inventory details • Supplier details • Credit details (selling) • Accounts receivable • Secondary market research • Primary market research • Market size • Market demand • What products to market • Who are the customers • Customer details • Customer demographics • Competition details • Competitor strengths and weaknesses • Marketing strategy • Marketing budget • Marketing tools • Promotional tools and methods • Advertising methods • Geographical details • Sales estimation • Personal finance • Initial investment • Capital • Start-up cost and expenses • Breakeven point • Financial plan • First year’s estimated profit and loss statement • Projected cash flow statement for the first year (how much do you want to make) • Balance sheet (day-to-day) You can find information on the cost of starting a boutique here.
• What ecommerce platform to use- check out my recommendation for building websites here.
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All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability.
And how a business plan can help your online boutique?
The short answer is NO, no one is going to hold you to have a business plan but……No matter how small online boutique you intend to create, you shouldn’t do it without a business plan.
• How many people to hire • Who will manage the website on daily basis • Website designing • Website layout • Web content • Website updates and upgrade • Email responses • Email formats This is just a basic format/template of a simple business plan for an online boutique.
You can delete or add any new section s or chapters.
Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this clothing line business plan example for you to get a good idea about how a perfect clothing store business plan should look like and what details you will need to include in your stunning business plan.