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The average person might've seen a worn-down theater from 2010 to 2014, but Wheeler saw much more.
Assuming you elect to reopen or revitalize a local favorite, crowdfunding offers a chance to financially draw upon community support.
The Agawam Cinemas website lists more than 200 donors who raised approximately $45,000 to help Wheeler reopen the theater.
We spoke to Wheeler to gain insights from her mistakes and triumphs to better understand how to revitalize a closed business.
Reopening Agawam Cinemas wasn't an easy project, but Wheeler did receive support from the local community, which wanted to see its movie theater come back to life.
A week before its closing, the building was condemned.
Wheeler explained how the final five years before the theater's closing were rough.
She described watching movies in the freezing theater with a giddiness that few others could replicate.
The theater meant enough to Wheeler that she was willing to leave her job for the opportunity to get it up and running again.
There was no heat or air conditioning, and seeing a movie there during the Massachusetts winter wasn't for the faint of heart.
Wheeler wasn't signing up for a minor project; she was taking on a massive task.