The company owns several product lines that can be categorized into different categories across the BCG Matrix.
Here is a BCG Matrix example of how some of Apple’s products could be categorized using the matrix: Because of the limitations of the BCG Growth Share Matrix, we are not providing a BCG Matrix Template at this time.
Cash cows may remain in the maturity stage for many years but eventually they will begin to decline.
The firm will have to decide at that stage, whether to introduce extension strategies.
Though these products provide employees jobs and possibly result in revenue or cost synergies, the opportunity cost of utilizing resources for other favorable products is too high.
Dogs should therefore be divested and sold to another company.
Boston Consulting Group is renowned as a thought leader in the management consulting world.
One of the firm’s most famous analytical frameworks includes the BCG Matrix, also known as the BCG Growth Share matrix.
If the unit performs well, question marks have a chance to becomes stars and eventually into cash cows once the industry growth declines.
If the product fails to gain traction, the question mark becomes a dog.