By knowing your audience, you know exactly who's problem you are trying to solve and you understand what solution they need. Let me give you an example and guide you step by step on how to create “a persona is a representation of a particular audience segment for a website/product/service you are designing, based on various types of qualitative and quantitative research. Essentially you want to target an ideal audience who actually has a use for your product.
It captures a person’s motivations, frustrations and the 'essence' of who they are.” Personas should always be created based on real users. Say we have a business which wants to blog about green tea and ultimately sell this product to the relevant readers. Once you figure out who your audience is, you can start thinking of ways on how your blog will become the link between the right product and the right person who needs that particular product.
So let’s create a persona based on some of the above.
Laura, 31, from the UK, is interested in yoga and fitness and started looking into the link between antioxidants and prolonged health.
Travel agency is an organization that organizes and bargains flights, getaways, etc., for backpackers.
The significance of an all-inclusive and considerate business plan for Travel Agency cannot be exaggerated.
For example, say you discover that young professionals between the age of 25-34 read your blog. Your product is only relevant to a narrow segment of the population.
You can’t start selling cruises which are mainly filled with pensioners. Your business and your blog are there to solve a problem. Ok, so I am telling you that is important to understand your target audience but how do you even begin creating one? For example, you figure out that you want to tackle young professionals which can afford to spend money on this commodity. You want to appeal to women in their early 30s who like yoga, fitness and running and want to stay healthy.
Your mission statement has to set you apart from other blogs and businesses and show practical ways on how you will accomplish your overall vision. This is a rather difficult task, to begin with, and it’s ok to create an idea for now and then come back to this section once your blog starts to take shape. As you grow, it will be easier and easier to understand who your target audience is and you will be able to focus on a smaller segment of people than just a generalised idea.
So ask yourself, how will you achieve your vision during your daily operations? For now, it’s important to write down who is your ideal target audience. I can’t stress, however, the importance of understanding your target audience.