It is fallacious to read up the first page of the school, form an opinion and then trying to replicate the same stuff, reworded in your essays.
For instance, if the About Us section of say Columbia Business School, under the Students section rattles off statistics about the class diversity – that isn’t really the insight you are looking for.
The answer to this conundrum, like many real life problems is, . If it’s about your goals, and you are thinking of changing your goals to a schools purported uniqueness, please stop.
If going to a school means you will end up changing or compromising your aspirations, then you are better off changing the school to apply to – there isn’t a dearth of them.
Applying to business school is an introspective process, and we want to make sure a candidate has a good sense of what they want from a program, where they hope it will lead them, and why our school in particular is well-suited to help them attain their goals.
Why are you a good match for the school and program to which you are applying?This part can be and should be done by the candidate himself/herself, if needed under the guidance of an expert hand.If you expect a current student, alumnus or MBA consultant to readily dole out this information to you, you are doing yourself a disfavor.This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, IELTS or TOEFL, or any other relevant information.If you are planning to attend the Langone Part-time MBA program and do not currently live in the NYC Metro Area or the Westchester area, please indicate your plans to pursue the program. So, many scamper to hunt for advice from MBA forums, current students and MBA admission consultants (especially those with alumni from a particular bschool on their teams). Making them business school specific makes it more difficult.Many scoff at the mere idea of re-using stories going back to the argument that every school is unique and hence how can the essays be unique.By now I think you would have surmised where I am going from here.The MBA application process in its current form is designed to be a journey in self-discovery.In simple terms, this means the Admissions committee at most schools wants you to do the research and be convinced about whether a particular school is right for you or not.