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Within those functional areas, there are also a number of other business functions that need planning and implementation efforts.And, for startups, a new business plan, which is different than writing a business plan for an existing business.In other words, planning is probably on most small business owners' least favorite things to-do list.
A sales plan and a customer service and/or customer-centric plan will focus the business on service and selling.
Build a new product development plan for the introduction of new products to your markets.
A business continuity plan, using business continuity resources is a necessity for all businesses (and often overlooked or forgotten).
Develop a scenario plan and conduct an analysis of the scenario to ensure effectiveness (and make sure that you include disaster recovery scenarios in this exercise).
Within the marketing function, it's important to build a strategic marketing plan that includes a focus on marketing research planning.
Marketing efforts need to be focused on the products or services you want to sell, the pricing strategies, the promotional effort required, and the distribution or place methods to be used.
Add other sections as you have time and/or as you need to (to manage your operation).
If you asked business owners for a definition of a business plan, you would likely get a variety of responses.
It needs to include all functional areas (operations, marketing and sales, financial and administration, and resources).
For example, a key function that needs a detailed business operations plan is the operations function.