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It will list your overall goals and explain how your firm will get there.
If you need some examples, check out 10 Value Propositions You Wish You Had.
Then consider answering how your product, service, and message will rock the socks off of your clients and customers!
"What I learned during that time is something that we as advisors tell our clients time and time again," explains Storjohann.
"It’s important to break big steps down into little steps!
For example, by having a virtual company, you have access to clients nationwide.
Or by developing a social media platform, you may be able to tap into clients ignored by others in your industry.List out who your competitors are, then write out the competitive advantages you have over each. What images and graphics will you use based on audience?Understand Your Barriers to Entry These refer to things that could prevent you from doing business with potential clients. Map Out Action Items and Timeline This is your to-do list for launching.It could be the cost of planning for consumers, a lack of access to the market you want to serve, or the fact that similar services already exist Ask yourself, what problems are you likely going to encounter? Know the Structure of Your Business and Think About Operations Will you be an LLC, S-Corp or Sole Proprietorship? Are you going to cover all the back-office responsibilities or are you going to solely focus on your clients? If you're not sure what you'll need on the operational side, consider this list of common, basic tools and technologies financial advisors need to run their own firm: Laptop Printer Financial planning software Client relationship management software (or CRM -- available through XYPN membership) Secure e-file system Accounting software Account to accept subscription payments (offered by Pay Simple through XYPN membership) Create Your Services and Pricing Break down your offerings and create some content and context around them. Feel free to do a “brain dump” of both big and small to-dos needed to get done before your start your firm -- then prioritize what you write out and get to work!You'll want to include information like: Your service packages Whether or not you'll offer hourly work How you'll handle projects or AUM, if incorporating those offerings into your business What fee structure you want to use Consider Marketing Strategies and Sales Avenues Think about speaking, writing, social media, video, networking events, guest posting, joining associations, your website and more. Here are some to-dos you might include: Look for and purchase domain name Set up social media accounts across platforms your ideal clients are hanging out (think Facebook, Twitter, Linked In) Handle business registration documentation Establish your practice as a corporation or LLC (if you choose to do so) Look for help from a compliance consultant for RIA set up (XYPN members receive initial and ongoing compliance support at no extra cost) Research website design and logo providers, and gather information about pricing to compare your options Start developing website content It’s not easy to just sit down and write this whole thing out in one go.Starting a business from scratch can be a scary and intimidating undertaking.Mary Beth Storjohann, founder of of Workable Wealth, says she was lucky she invested in a personal coach in early 2013 to help her through the launch process when she started her financial planning practice.Here are some questions to help you draft a vision statement: Describe Your Value Proposition Your value proposition is the statement designed to show your potential clients that your services are going to be bigger, better, and more valuable that any of your competition.Make sure your value proposition is short and sweet and explains what sets you apart from the crowd.Click here: Then refer back to this post if necessary to help you work through some of the questions you need to ask yourself and the information you need to think about to completely fill in your plan.Grizzly Bear Financial Managers is a comprehensive financial planning and estate planning consultancy.