Business Plan Products

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A product description is more than a mere listing of product features, however.

You have to highlight your product’s most compelling characteristics, such as low cost or uniquely high quality, that will make it stand out in the marketplace and attract buyers willing to pay your price.

How can both mass popularity and exclusive distribution be strengths?

The explanation is that it depends on your market and what its buyers want.

Here are the things you'll want to consider when creating the product section of your business plan that will help grab your readers' attention: Features.

If your product is faster, bigger or smaller, or comes in more colors, sizes and configurations than others on the market, you have a powerful selling strength. If you can position yourself as the low-cost provider (and make money at these rock-bottom prices), you have a powerful selling advantage.

The shoe giant Zappos has built its reputation by providing excellent customer service. When consumers know they can get a product repaired under a service guarantee or return a faulty product for a refund, they’re often more likely to buy it over otherwise superior competitors offering less powerful warranties.

JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.

Even the simplest product has a number of unique potential selling strengths.

Many of the common unique selling strengths are seemingly contradictory.


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