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This is where you present the reader with your new business's Unique Selling Proposition, describe how you're going to get your goods and/or services to market and how you're going to persuade people to buy them.An outline of your business's legal structure and management resources, including your internal management team, external management resources, and human resources needs.And how can you create a small business plan that is actually useful?
(In the case of a new business, this last document will be a cash flow projection.) The instructions on writing the Financial Plan section will show you how to prepare all of these documents.
In addition to the sections outlined above, at the end of your business plan you will also want to include any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and/or contracts or other legal agreements pertinent to your business. The Executive Summary, being an overview, needs to come first.
Your purpose here is to show the reader of your business plan that you have a thorough knowledge of the people you are planning to sell your goods and/or services to - so thorough that you can make educated predictions about how much of your goods and/or services they might buy.
An investigation of your direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.
In this section of the business plan, you need to distinguish your business from the competition, persuading the reader(s) of your plan that your business will be able to compete successfully.
A detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits.
Generally, in a business plan, you want to "put your best foot forward".
So if, for instance, you have a stellar group of people serving on your new business's advisory board, by all means, put that section directly after the Executive Summary.
You want every aspect of your business plan to impress (especially if you're using it to ask for money).
If you are thinking about starting a small business, you most likely already know what a business plan is and have heard that you need one.