You can’t just give declarations and expect people to throw money at your idea.
MARKETING PLAN Our Clientele Panda Tip: Describe to your reader to whom you will cater your coffee shop.
Get into the nitty gritty of any arrangements you currently have with suppliers and the type of arrangements you will seek out with potential suppliers.
Our Personnel Panda Tip: You will need people to manage the day-to-day and give coffee to your clientele.
Investors like when someone with ‘skin in the game’ is involved in the day-to-day.
Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.
As coffee shops are a very local business, you will certainly rely on the word-of-mouth of local residents.
However, there are other ways you can actively market your business in order to achieve market penetration.
Think back to when you outlined your target clientele. If they are college students, maybe an ad in the college newspaper?
A strategic partnership with an on-campus organization? PRODUCTS Panda Tip: An essential part of the character of any coffee shop is its coffee.