There’s this oldschool idea that business plans need to be ultra-dense, complex documents the size of a doorstop because that’s how you convey how serious you are about your company. Complexity and length for complexity and length’s sake is almost never a good idea, especially when it comes to writing a business plan. If your chief goal is using your business plan to secure investment capital, then it means you intend on getting it in front of an investor. Instead, they’re looking for you to get your point across as quickly and clearly as possible so they can skim your plan and get to the most salient parts to determine whether or not they think your opportunity is worth pursuing (or at the very least initiating further discussions).
Here’s the good news: writing your business plan doesn’t have to be this daunting, cumbersome chore.
In fact, we’re using subheaders right now in this section for that very purpose!
Limit your plan to two typefaces (one for headings and one for body copy and subheadings, for example) that you can find in a standard text editor like Microsoft Word or Google Docs.
You fire up your computer, open a Google doc, and stare at the blank page for several minutes before it suddenly dawns on you that, And you certainly wouldn’t be the first!
For most founders, writing a business plan feels like the startup equivalent of homework.