Business Communication Case Studies Answers

Business Communication Case Studies Answers-68
The case considers IBM’s Corporate Service Corps (CSC), a program that had become the largest pro bono consulting program in the world.The case describes the program’s triple-benefit: leadership training to the brightest young IBMers, brand recognition for IBM in emerging markets, and community improvement in the areas served by IBM’s host organizations.As the case opens, AXA’s CR unit is being moved from the marketing function to the strategy group occasioning a thorough review as to how CR should fit into AXA’s operations and strategy.

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Becker had a number of alternatives to consider in regards to the site. Students are asked under what set of circumstances and at what time would it be most advantageous to proceed?

The case describes how the Mayo Clinic, one of the most prominent hospitals in the world, engaged designers and built a research institute, the Center for Innovation (CFI), to study the processes of healthcare provision.

Microloans have always been costly for financial institutions to offer to the unbanked (though important in development) but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their credit worthiness would make the program sustainable.

Students are asked whether MYbank could operate the program at scale?

Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers?

Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?Nearly two-thirds of the most popular cases were “raw” cases - Yale’s novel, web-based template which allows for a combination of text, documents, spreadsheets, and videos in a single case website.Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of 2017.As the program entered its second decade in 2016, students are asked to consider how the program can be improved.The case allows faculty to lead a discussion about training, marketing in emerging economies, and various ways of providing social benefit.In 2010 developer Bruce Becker (SOM ‘85) completed 360 State Street, a major new construction project in downtown New Haven.Just west of the apartment building, a 6,000-square-foot pocket of land from the original parcel remained undeveloped. But Becker worried about losing out on rents should he wait too long.We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption.In compiling the list, we gave additional weight to usage outside Yale.Students are asked what would a major change in health care delivery look like? Were the center's structure and processes appropriate for transformational change?Faculty have found this a great case to discuss institutional obstacles to innovation, the importance of culture in organizational change efforts, and the differences in types of innovation. In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China by providing small loans to farmers.


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