Blackberry Pr Case Study

Blackberry Pr Case Study-86
It offers a series of short demos, saying the now-named Play Book will ship in the first quarter of 2011.October 25, 2010: Alongside Adobe CTO Kevin Lynch at the Adobe MAX 2010 conference, Lazaridis shows off the Play Book’s integration of AIR and its Flash capability.

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Published in early 2012, this story covers the company's history right up to the launch of its latest, long-awaited operating system.

Research In Motion, whose Black Berry phones pioneered wireless email, no longer holds the commanding heights in the smartphone market.

Apple's i Pad similarly re-defined the market for tablet computers, and then dominated it, a host of Android-powered competitors following in its wake.

Apple had already released the i Pad 2 by the time RIM offered its response, the tablet Lazaridis held in his hands.

Stout and gray-haired, glasses perched on his nose, and wearing a grey Black Berry polo shirt, Lazaridis pitched the tablet as delivering "an uncompromised experience in enterprise." He continued in the same vein, gamely batting away questions about the i Pad's dominance.

Though not a terribly compelling presenter, Lazaridis delivered his bullet points competently, if somewhat disjointedly. "Can I move on to the problems you've had in terms of security," asked Cellan-Jones, "your various arguments with the Indian government and, uh, a number of governments in the Middle East. " At the word "security," Lazaridis briefly furrowed his brow. He blinked a half-dozen times, tightened and set his jaw, looked from the interviewer to the camera. An off-screen voice said, "I'm sorry, Rory" as Lazaridis shook his head, saying, "That's just not fair, Rory." As the off-screen PR voice asked if there was one more question, Lazaridis spoke up, his voice tight and deliberate.

Asked when the new OS will appear in phones, he demurs, citing the need for a multi-core chipset.

Backstage, according to a source who was present, Lazaridis is confronted by Jonathan Rubinstein, former CEO of Palm, Inc.

" "Because you said — you implied that we have a security problem. "Well, you have an issue..." Lazaridis again shook his head and looked down.

"No, we don't." He blinked slowly and shrugged his shoulders. And I think that we're doing our best to deal with the kind of expectations that we're under," Lazaridis said.


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