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In my experience, most people know which specific field or industry they are going into, and they write one cover letter for that field or industry and tweak it slightly for each company’s open position.I think all those articles warning about using a “form” letter are really targeting people who are applying to job openings in many different fields and are incorrectly using the same cover letter for all of them. A cover letter is a form of professional business correspondence used to apply for a job. You are a professional graphic designer now, so the way you apply for a job should be professional as well.
If there isn’t one, pick up the phone and call the company and ask the receptionist who you should address the letter to. For graphic designers, I’d address it to Art Director.
For a salesperson, I’d use the title Sales Manager. Lastly, call me old-fashioned, but I prefer to receive a cover letter addressed like this, “Dear Mr. I like the personal touch of “Dear” and I like the respectful touch of “Mr.” I usually don’t use a person’s first name until I’ve met them face-to-face or over the phone. Well, for most of us, that is the last thing we should do.
Each should be written specifically for the job you are applying for.
First of all, I agree with that advice, but I also have to say that in 20 years of hiring people, I have never received a “form” cover letter.
You can never say everything you want to in a one-page resume.
So the cover letter is a perfect place to elaborate and inject some personality.Tell them what you’re doing right now—a job, college, just graduating? If your field has specific skills it’s known for, list them and tell how you use them. Whenever I interview a candidate I want to see that they are excited with the possibility of landing the job they applied for.Tell them what you can do, what you’ve done, that you’re skilled and technologically savvy, and tell them you’re up-to-date and social media savvy. I don’t want to see them doing cartwheels, or dancing for joy, but I do expect some level of enthusiasm to resonate through to me during their presentation and our conversations. How am I expected to get excited about hiring you if you aren’t excited about getting this job?Businesses will be expecting a cover letter to accompany your resume.Most will ask for it directly in their job posting.Your cover letter is your opportunity to show your personality and to communicate your skills, abilities, interest, and enthusiasm for the job.It elaborates on your resume, and It helps to differentiate you from other candidates.The first paragraph should only be your introduction.Give a brief idea of who you are and tell the employer how you have learned about the opportunity.Don’t tell them you want to get a few years of experience under your belt and move on to a bigger or better company.Don’t tell them you play the lottery and hope to be on a beach in five years. Many web articles state that you should never send a “form” cover letter.