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Sales Strategy Our strategy focuses on building a customer base by providing good customer experience and with extensive advertising in the neighbourhood.Sales Forecast Please insert a Sales forecast graph here, indicating the projected sales for 12 months.
These market segments consume the majority of the cake industry.
Our target market consists of the following groups: The Parties Group This group orders in advance and will be targeted by word of mouth marketing and by advertising extensively.
Company Ownership Pretty Little Cakes is a Partnership, with the two owners have an equal share of the company.
Start-up Summary Pretty Little Cakes is a start-up company and they have each invested in the company to fund the start-up costs.
The company’s quirky and fun corporate image will play a leading role in attracting new customers.
The bakery is owned by two sisters, who are equal partners in the company.
Samantha has been the national buyer for the Wholesale Baking Company since 2004, and recently joined her sister at Pretty Little Cakes after investing in it.
Personnel Plan Once the bakery becomes established and the cash flow is steady, we would like to hire an assistant baker.
These will include: Advertising and Promotion costs Kitchen equipment Interior decorating for the shop Ingredients for the products to be baked Kitchen utensils Custom made Crockery Insurance Bakery accessories, i.e. Products Pretty Little Cakes Bakery offers a wide variety of unusual flavoured cupcakes, including: Rainbow Cupcake, Gingerbread flavour, Banana Rum, Rose Petal, Raspberry Fudge and old time favourites like Red Velvet, Vanilla and Strawberry.
The bakery will provide a fresh batch of cupcakes at all times during business hours and will also bake to order for orders larger than 12 cupcakes.