Assignment On Environment

Another most important approach was bringing in the breakfast meal to contend existing business serving breakfast.

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Reliability of operating and delivery system made Mc Donalds brand name.”Mc Donald’s vision is to be the world’s best quick service restaurant experience.

Being the best means providing outstanding quality, service, cleanliness and value so that we make every customer in every restaurant smile”Sales – Total revenue of the business earned by selling food and service Growth – Provides a better or greater service by increasing the market share Profit – Provide good sustainable profitable growth for its shareholders.

Mc Donald opened a small restaurant in 1940, east of Pasadena, California.

1948 they introduced a ”Speedee Service System” with US trademark on a clown shaped which replaced with Ronald Mc Donald in 1967.

When the inflation rates are low the prices for products would reduce over time and would increase the demand for consumption goods This would include environmental protection laws, tax laws, government subsidies, foreign trade regulations, stability of government etc. throughout the 1970’s Mc Donald’s became involved with a lot of charity word, further in 1974 they established a charity called Ronal Mc Donald House as temporary housing for the families of ill children receiving treatment at nearby hospitals.

This involves spending on research and development, patent protection, new developments in technology, productivity improvements etc. Mc Donald’s has added improvements for food processing such as filet o fish and burgers.Fast food restaurant chain is extremely competitive trade with numerous fast food businesses try to compete with each and improve their business being innovative and high in customer service.In view of the fact that Mc Donalds has outshined in this trade after establishment in 1940.Already there is wide range of commodities available for the customers either is substitute by Mc Donalds Burgers, Beverages, dairy products and many more.Eg: These substitute products may include products purchased from the local grocery store, food from sit-down restaurants, or delivery foods such as pizza Bargaining power of suppliers is very low within the restaurant industry on relative size and attentiveness of suppliers and the differentiation of the contribution supplied.Customer Satisfaction – Friendly and fun environment for customers.Environmental scanning is monitoring and evaluating of information from the external and internal environments to key people within the firm.This involves lifestyle changes, career expectations, consumer activism, growth rate of population, age distributions, regional shift in population etc. Mc Donald’s caters its menu in different countries around the world and they cater specialized menus to suit different cultures such as in India non-vegetarian menu includes only chicken and fish and not beef as they consider cow as sacred.Mc Donald’s task environment includes its suppliers of raw material such as meat items, customers, competitors such as Burger King, KFC, Juicy burger etc. Mc Donald’s has created alliances with Disney, Coca-Cola etc to fight back the immense competition.In addition, fast food restaurant products buyers can always find alternative suppliers because their benchmarked, undifferentiated.Customers are unable to bargain as they always hold a fixed price.


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