With a tradition of superlative food at fair prices served in a family-friendly atmosphere, the owners now believe it is time to open a second restaurant and expand the production and the distribution of Frank’s signature barbecue sauces.
This second restaurant will be in Darien, Connecticut, and will be nearly twice as large, in terms of seating capacity, as the current Fairfield restaurant.
As the business plan creator – The most important thing to remember – is that you fulfill your role to the best of your ability: You must present a thoughtful, comprehensive business plan that anticipates and addresses the reader's questions.
The reader be able to skip the appendix without encountering any gaps in understanding.
The appendix of a business plan is the place to include any additional documents that you want to use to give your reader a feel for your product, marketing, services and so on.
It’s also a good place to include any additional tables or charts that you didn’t want to include within the content of the plan (after all, the simpler the plan, the better, right?
These documents are crucial, but they make up the very last section of a business plan for good reason: Tucking them into the actual business plan could distract your readers from the primary points you're trying to make in the body of your report.
As ancillary information, they would interrupt the natural flow of the narrative.
Emphasize the best accomplishments and most notable achievements of your management team in this section of your business plan.
Then, at some point early in this section, you can place a parenthetical reference to the inclusion of their resumes.